News and Insights

Is Brand Photography a worthwhile investment?

Your brand is the single most important investment investment you can make in your business _ Steve Forbes

We all know that quote but why do we need a brand photographer?

Simply put, our brand message needs to be consistent across all platforms. Our brand  reflects.. the core values of you and your company. It tells your ideal clients who you are and what you are about. You need them to recognise your brand and grow to know, like and trust you. This means that you need to maintain consistency in order to avoid confusing your potential clients. Confusion leads to loss of trust and clients will not engage with you.

Trying to maintain brand consistency with iPhone selfies or stock photographs is time consuming and doomed to failure. Finding enough images to feed the ravening beast of social media is a time sink and the one thing most business owners lack is time!

A good brand photographer will spend time and effort getting to know you and your brand. This will result in a bank of images which perfectly reflect your brand which can be used on and offline for marketing, to refresh your website and feed your social media. Attracting more of your ideal clients, and giving you an online presence that you can be proud of.

Surely that is an investment worth making?

What is Brand Photography?

Your Brand is the single most important investment you can make in your company – Steve Forbes

 

Your brand tells potential clients the story of your company, its feeling, its mission. It is far more than a logo and a set of colours. The purpose of the brand is to empower your company, to attract its ideal clients and to allow those ideal clients to come to know, like and trust the brand.

 

A brand shoot will result in a beautiful set of on-brand images which will mean that you as the business owner will have real confidence in your online presence.

 

They can be applied to every aspect of your business including online and offline marketing, Web sites, presentations and profile images. They give a consistent look and feel throughout your business.

 

It has never been more important to have a strong and consistent online presence, especially for small businesses but it can be an uphill struggle to find or take beautiful, on-brand images to post and engage with the public every day. Brand photography takes away that marketing related stress.